Mocktail Mixers Recipe Formulation: How Real Brands Get It Right
Ever wondered what goes into making a mocktail mixer that people don’t just try once, but actually keep coming back to? It is not about tossing a few fruits together. Mocktail mixers recipe formulation is now a serious part of beverage innovation. For brands, getting it right means standing out not just on the shelf, but in the minds of consumers. Let’s dive into what’s happening behind the glass. What Are Mocktail Mixers And Why Are They Booming? Mocktail mixers are non-alcoholic blends designed to be enjoyed as-is or combined with other ingredients to create drinks. They're everywhere now on restaurant menus, in home bars, and all over retail. The big shift? People want flavorful drinks without the alcohol. According to Innova Market Insights, over 35% of global consumers now say they actively look for non-alcoholic options when socialising. That’s a major leap from the days of soda and juice being the only alternatives. What Makes A Great Mocktail Mixer? This is where mo...